Our flair bartender hire London and mixologist hire London has been very busy as of late, with the exhibition and trade show season kicking off strongly for 2017. Our mobile bars are often used as alternative exhibition stands – in this instance it was a number of our professional flair bartenders that were called into action. We were drafted in by the very large Armenian book maker BET Construct for the ICE Gaming Exhibition at The ExCel, Royal Victoria Docks, London, where we supported their main exhibition stand.
The ICE Gaming Expo is known as the largest international business event in the world for gaming. Many bookmakers and online casinos attend the event where hundreds of new products are launched over the three day period – this year there was a record attendance of 28,487.
A meeting of all major players in the gaming industry including operators, regulators, and directors, the event provides a fantastic platform for gaming companies to forge new relationships and acquire new business. With so many exhibitors and attendees this year it was important, more than ever, to make sure your stand stood out from the crowd – and considering BET Construct were the only exhibitors with three professional flair bartenders, they certainly achieved this.
Our flair bartenders served a variety of free drinks from the BET Construct stand including a famous Armenian brandy, whisky, beers and more. Working directly for BET Construct the brief from our client was not only to provide flair bartenders who could entertain and provide drinks but also that could act as hosts. Again at Ace Bar Events this is a service we have honed, as we have been contracted in to handle more and more exhibitions and trade shows.
Essentially this is ensuring that the flair bartenders we offer are also capable of holding extensive conversation with people who come to the stand. The idea is to keep these visitors talking so that the BET Construct sales team have a chance to finish up with the person they are currently talking to and hopefully keep that visitor bounce rate very low (this is where people will visit your stand at an exhibition and leave without talking to someone or taking some form of marketing material away with them).
Our flair bartenders playing the role of hosts works best for larger stands where there is a lot of interest, it is not easy to keep visitors both entertained and engaged, however our professional flair bartenders and mixologists are highly accomplished in achieving this. After all to be a true bartender you need to be a good listener and be able to hold a conversation with anyone, about anything. Our bartenders are no different.
