With a history traceable back to the 1950s, the Tour of Britain has existed in various guises over the years, with the modern edition being revived in 2004 by British Cycling and current organisers SweetSpot Group, after a five-year absence from the global cycling calendar, The Tour of Britain is now a cornerstone of the sporting year and this country’s biggest cycle race.
The event is sponsored by Aviva and involves thousands of people and local and international businesses on the route, which stretches the length of the UK. Our client Heidsieck & Co Monopole were one of the many companies tasked with providing hospitality to the thousands of attendees and asked us to set up a Champagne mobile bar on the route.
As such we were tasked with putting together some bespoke mobile bars for Heidsieck & Co Monopole. As pictured above, the bespoke bars were designed with the Heidsieck & Co’s branding in mind and were situated at various stages along the route, providing an array of cold beverages and of course the all important Monopole champagne! As you can imagine these bars very quickly got known as the Champagne mobile bars and were very popular throughout the day!
