An alternative branded podium or lectern…

alternative branded podium

Our mobile bars are used for a variety of applications, most of the time these are bar related but now and then our mobile bars can be employed in different settings.  Examples of this can be exhibition stands at the Northern Bar & Restaurant show; and now by Whitbread Plc who opted for a customised mobile bar to use as an alternative branded podium (or branded lectern) for their WHR summer party 2016. We enjoy seeing our branded mobile bars in different settings – and we must say the bar did look fantastic centre stage for the awards ceremony.

On Thursday 9th June, the Ricoh Arena Bowl became the staging ground for a truly spectacular party. The ‘WHR Summer Party’ welcomed delegates from Whitbread brands Premier Inn, hub, Beefeater, Table Table, Taybarns, Brewers Fayre and Whitbread Inns.  Over 4,000 guests assembled in Coventry for a day of recognition, music, food and fun. The day began as delegates poured into the stands to watch the Whitbread Family Awards, presented by John Bishop, where our mobile bar was employed as the Whitbread alternative branded podium – essentially to store awards and any gifts.

alternative branded podium

After the awards, delegates were free to enjoy fun and games on the pitch, including live music, food stalls, a silent disco and zorbing. For the evening’s entertainment, X Factor star Fleur East, All Saints and Rudimental took to the Whitbread Summer Party stage, performing 3 fantastic sets. All this at an open-air event on a day of unwaveringly gorgeous weather, could the day of got any better?

alternative branded podium

One of our 4 meter LED mobile bars with sides were used for the awards ceremony and fitted together as you can see above. Whitbread plc provided the artwork for the face of the bar and our in house team turned it into what you see. As Whitbread opted for one of our LED mobile bars, the backlighting really helps ensure the branding stands out from the crowd – especially when on centre stage.

Whitbread plc opted for the branded LED mobile bar rather than an alternative branded podium for two reasons. First, the shape and design of our mobile bar suited the award giving application far better than a traditional podium would have – whilst looking just as good and eye catching. Secondly, it appears versus podium construction or even branded podium hire – our mobile bar hire and customisation service still came in more cost effective. We were very happy to hear that!

If you are interested in our mobile bar hire services, use of our mobile bars as exhibition stands, branded podiums, or any of our other services: including event management, flair bartender hire and more – then please do not hesitate to get in contact.

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