If you spend any amount of time on popular social media network Facebook, or online for that matter, you will probably have heard of Unilad. Renowned for discovering interesting, funny, and damn right weird videos, articles, and photos – amongst other things – Unilad also creates some of its own. This was the case recently where they were tasked with creating a video for global coffee shop brand Costa Coffee, where do we come into this?
Well, both Unilad and Costa Coffee were on the lookout for a flair bartender to star in their video. In particular they wanted a Flair Barista and until they spoke to us, it appears they were really struggling to find one (there are certainly far fewer Flair Barista’s around than Flair Bartenders that is for sure!). Little did they know that our director and founder of Ace Bar Events is also a co-director and co-founder of the world renowned World Flair Association (WFA) – and another co-director and co-founder of the WFA also happens to be the man behind Coffee Flair, or the original Flair Barista himself – Fabio Milani.
It turns out Unilad had been searching for a Flair Barista for a while, but were unable to find one, and turned to us here at Ace Bar Events as the number one stop for Flair Bartenders and Mixologists in the UK, for one of our many professional Flair Bartenders – what a pleasant surprise they had when we introduced them to Fabio. Based in Italy, Fabio is the creator of Coffee Flair (which essentially is very similar to Flair Bartending, however in a different setting and using a variety of different instruments).
We arranged for Fabio to fly over to London for filming with Unilad in one of Costa Coffee’s many coffee shops. It was to be created as a hidden camera style performance, with the coffee shop revellers not realising they were in fact a part of this video for Costa Coffee – as we understand to be used in a campaign of theirs in the future. You can watch the video below:
It appears that Costa wanted to stand out from the crowd with their marketing content and we can understand why they turned to our flair bartenders to achieve this. Other companies such as Jamie Oliver’s Drinks Tube have also turned to flair bartenders in the past to create interesting and exciting content for their marketing portfolios. The World Flair Association holds membership for almost every flair bartender globally and here at Ace Bar Events we are very proud of our ability to be able to connect people and companies alike with these fantastically talented men and women.
